Archive for July 2011
Managing Social Media Burnout
July 5, 2011 | 
Author With so much going on in online media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer’s point of view, reading the same content on Facebook, blogs and other channels will only give them a reason to check out your competitor’s webpage. Gartner’s recent study on social media fatigue shows that:
One in four young people is ‘bored’ with social networking sites such as Facebook and Twitter. 31% of the respondents between the ages of 18 and 24 said the fun of social media is wearing off.
Posted in Social Marketing | 
Tags: Burnout, Competitor, Early Adopters, Exhaustion, Facebook, Fatigue, Gartner, Google, Large Corporations, Media Accounts, Media Overload, Media Platforms, New Ways, Online Marketers, Proliferation, Respondents, Social Networking Sites, Tweets, Twitter, Web Savvy | 
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It’s a fact. Online video is everywhere. Cisco systems have predicted that by 2013, 90% of web traffic will be video content. People respond to visual content more positively than written information and the time it takes to convey your key messages is drastically reduced.
The observation that online video is here to stay may not be new, but here are some striking facts that illustrate just why it is becoming so important:
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