Posts Tagged ‘Google’
Top Online Marketing Tricks
September 18, 2011 | 
Author Taking up a brand from scratch to top is quite an intricate and grueling task, especially in the online market which is highly competitive. Online marketing is all about circulating brand awareness and this can be even daunting if you lack some of the effective tricks of internet marketing. Below are the few simple yet valuable tricks that can help you reach the goal of brand awareness.
Practice Pay Per Click (PPC)
PPC or pay per click is a great way of branding. However, at times it is expensive. But you can plan as per your budget. For companies with larger budget, top tier pay per click networks are there, such as Google, MSN, Yahoo, etc. Those with budget constraint can go either for Google, 2 tier and 3 tier network groups. Putting effort in finding better keyword can also help you get optimum exposure. Find those keywords that are not enormously competitive yet are heavily trafficked. This will reduce the cost of PPC.
Posted in Web Marketing | 
Tags: Authenticity, Blogging, Brand Awareness, Budget Constraint, Buzz, Funny Videos, Google, Groups Google, Internet Marketing, Leverage, Maximum Traffic, Media Marketing, Myspace, Network Groups, Online Marketing, Optimum Exposure, Pay Per Click, Scratch, Social Marketing, Tier Network | 
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Managing Social Media Burnout
With so much going on in online media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer’s point of view, reading the same content on Facebook, blogs and other channels will only give them a reason to check out your competitor’s webpage. Gartner’s recent study on social media fatigue shows that:
One in four young people is ‘bored’ with social networking sites such as Facebook and Twitter. 31% of the respondents between the ages of 18 and 24 said the fun of social media is wearing off.
Posted in Social Marketing | Tags: Burnout, Competitor, Early Adopters, Exhaustion, Facebook, Fatigue, Gartner, Google, Large Corporations, Media Accounts, Media Overload, Media Platforms, New Ways, Online Marketers, Proliferation, Respondents, Social Networking Sites, Tweets, Twitter, Web Savvy | No Comments »
It’s a fact. Online video is everywhere. Cisco systems have predicted that by 2013, 90% of web traffic will be video content. People respond to visual content more positively than written information and the time it takes to convey your key messages is drastically reduced.
The observation that online video is here to stay may not be new, but here are some striking facts that illustrate just why it is becoming so important:
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